Search Engine Optimisation & Paid Traffic

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SEO & Digital Advertising Agency

Both SEO and PPC are methods used to improve the visibility of a website on the internet. While SEO is free of cost, PPC involves paying or ‘bidding’ for keywords.

It is an established fact that PPC achieves faster results. However, depending on your business needs, we can help you determine which strategy works best.

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A powerful PPC campaign will get you near instant results. Our premium PPC management services will put your business in front of the right consumers on Google, Bing, Facebook, and other high-traffic sites.

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Frequently Asked Questions

SEO is done differently by every person, however, there are fundamental elements which must be included in any SEO process.

Initially, an SEO audit will be conducted to identify the strengths and weaknesses of your website. This can be from a technical, on-page, or off-page basis.

After the audit is conducted, the most critical findings will be addressed first, to ensure that your website is ready for sustained traffic and improved rankings.

The process from here differs depending on the website, which is why it’s important to understand that the SEO process is never 100% linear, in the sense that different priorities can take place at different times.

SEO is a long-term strategy that aims to sustain a powerful digital presence. Search engines are very complicated and it can take a while for them to understand your content and consider it trustworthy of appearing for certain keywords.

As there are so many different SEO activities, some might thread the needle faster than others. Essentially, our job is to future-proof websites so that they can maintain the rankings that they achieve, no matter what kind of algorithm updates take place.

If you’re looking for SEO training so that you can implement SEO yourself, schedule a call with us to find out how I can help assist your learning.

Sometimes PPC is looked at as a short term fix until SEO gets you ranking organically. While it can be helpful for that purpose, PPC has so much to offer on its own! In addition to quickly putting you on the top of search results page for your desired keywords, PPC visitors are 50% more likely to purchase something than organic visitors.

Buyers are comfortable being advertised to on Google, so paid ads on high intent keywords get 65% of clicks. A winning strategy involves both SEO & PPC.

Google, Facebook, Instagram, YouTube, LinkedIn and Many More…..

In a saturated digital world, every online business needs an SEO consultant to remain competitive in their niche. Without SEO, your business won’t attract customers who are searching for your products/services online – rather they’ll buy from your competitors.

We create custom SEO strategies and pricing for each client based on several factors including: the history of their website, competition, market/s size, industry and more. 

Ideally, your business can and should be running ads on both (or multiple other platforms). Both reach people at different points in their buying process and both can be effective to drive more leads and sales to your business.

In your kickoff meeting with Digyzon, we talk about your advertising goals, your business, and your budget. By learning about these, we recommend which channels will work best for you in this moment, as well as provide an action plan for future channels to add to your marketing mix.

Success depends on what you are looking to get from your campaigns. Your Digyzon team helps you set realistic KPI’s from our first meeting, and checks in on those KPI’s as your campaign progresses.

Whether your goal is to get more brand awareness or more sales, we work with you to achieve your goals throughout the life of your campaign.

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